|
The Changing Role of Usability
Mind Over Machines gathers and analyzes qualitative and quantitative data about users' experience – from the first site visit
through the entire customer lifecycle – allowing us to measure how well
your product delivers utility and value. This type of evaluation links usability to profitability.
Consider these success metrics for business:
Now consider success metrics for users:
- Ease of use in completing tasks or transactions and satisfying goals
- A solution to their frustration
While business goals guide the development of site experiences, the success
of those experiences is contingent upon the application's usability. – ease of use and degree of
engagement |
|
|
 |
Using the example of a brokerage web site, we see how key usability issues are determined. Here, an employee's trades
drive business success for the brokerage firm.
The more trades the employee executes successfully, the closer he gets to
achieving his end-user goals. At the same time, this activity satisfies the business goals.
So for the company, the trade process is mission-critical in terms of usability. |
 |
To learn how our Usability Evaluation services can deliver optimal customer experience
and increased revenue opportunity, contact Joe Natoli,
Director of User Experience
at 443.738.8023 or jnatoli@mominc.com
– or visit his blog here.
|
|
|
